AGO- Aim, Goals & Objectives
Focus on Purpose
- You can do something out of habit, because everyone else is doing it, or as a reaction to a situation. These are all ‘because’ reasons. But there are times when you do something ‘in order to’ achieve some purpose of objective.
- It can help your thinking if you know exactly what you are trying to achieve.
- It can also help you to understand other person’s thinking if you can see their objectives.
- In certain situations the words ‘aims’ and ‘goals’ are more appropriate than objectives, but the meaning is the same.
- A salesperson is trying to sell you a used sports car.
- The salesperson’s point of view is to show you the great condition of the bodywork, how powerful the engine is, the new tires, how it suits you, what a good buy it is.
- Your point of view is to see whether it has been in a crash, how much spare tires cost, how worn the parts are, how much fuel it uses, how it compares to other cars you have seen.